Pediatrician recommended. Fragrance free. With soothing oat essence and natural willowherb. Zinc oxide diaper rash cream. Formulated to help reduce duration & severity. Help soothe, heal & prevent diaper rash. Developed with pediatric dermatologists, this breakthrough diaper rash cream is formulated to help reduce the duration and severity of diaper rash. This unique zinc oxide formula with soothing oat essence and natural willowherb starts to work on contact to soothe red skin and effectively treat diaper rash, while the effective barrier helps prevent it from getting worse. When applied at the first signs of redness, moms saw visible improvement from the first application.