Lay's® Classic BLT Flavored Potato Chips. Guaranteed fresh until printed date. Frito Lay® good fun! It all starts with farm-grown potatoes - then our chefs add a delicious blend of bacon, ripe tomatoes and cool lettuce for the classic taste of a fresh-made BLT. So every Lay's® potato chip is perfectly crispy and full of fresh potato taste. Happiness in every Bite®. No artificial flavors. No preservatives. 0g trans fat. Questions or comments 1-800-352-4477 weekdays 9:00am to 4:30pm CST. Guaranteed fresh until printed date or this snack's on us. Visit our website @ fritolay.com. ©2010 Frito-Lay, North America, Inc.