Happy days start with Maurice Lenell Pinwheel Cookies. Moms know why the freshly baked taste of Maurice Lenell Cookies brings a smile to every child who ever reached for one. And the aroma, so rich you can taste it! Our secret is the old fashioned homemade way Maurice Lenell cookies have been faithfully made since 1937, with only 100 percent pure vegetable shortening, real sugar, farm fresh eggs and no preservatives. All that tender loving care is our pledge to insure the highest quality cookies, as good as the ingredients we put in them, only better. Try one and taste how much we care.