Never fried. Always real. Gluten free. 40% more. Bigger is better. Compared to our 3.5 oz bag. No added preservatives. No artificial flavors. No synthetic colors. No cholesterol. 0 grams trans fat and half the fat of fried chips (50+% Less Fat per 28 g Serving: Salt & Pepper Popchips: 4 g; Regular Fired Potato Chips: 10 g). Unbelievably un-fried. Shake up your snack-life. Salt and pepper on the table? Ho hum. Salt and pepper on Popchips? Shut the front door! With a pepper punch and a dash of salt, plus hearty potato flavor, these chips are peppered with bold flavors, but not grease. Calling all snacktivists. Boiling in oil used to be something you did to your enemies. But chip makers do it to potatoes. They must really hate potatoes. But we don't. We love them. That's why we take potatoes, add heat and pressure, then pop! It's a perfectly seasoned chip that tastes as good as fried. So eat Popchips, and feel the love in every bite. Certified gluten-free. Vegan. Hungry for more? Pop Over to: popchips.com. Let's chip chat! (at)popchips. Facebook. Twitter. Instagram. Snapchat. Guaranteed fresh and flavorful through the best before date. Any Questions Call: 866.217.9327. Product of USA.