Ruffles Brand Smokehouse Style BBQ Flavored Potato Chips. Limited edition! Guaranteed fresh until printed date. Tastes of Memphis in May. World championship. Barbecue cooking contest. Smokin'. Smokin' awesome! The perfect weekend: You. Your buds. A smokin' grill. Rub and ribs galore. Ruffles Smokehouse style BBQ flavored potato chips bring it all together. Southern dry-rub style BBQ developed with inspiration from the king of all barbecue competitions: Memphis in May world championship barbecue cooking contest. It's the awesome taste of the world's best competition in one bag. 0 grams trans fat. Guaranteed fresh until printed date or this snack's on us. Questions or comments Weekdays 9:00AM to 4:30PM Central Time 1-800-352-4477. 2011 Frito-Lay North America, Inc. Visit our website @fritolay.com. Rrruffles Have Ridges.