Aromatic & delicious. Free gift inside! GMO free. Gluten free. Premium quality. Mediterranean foods. Since 1966. Often called the King of Rice, Basmati is an extra-long grained aromatic rice famous for its unique nutlike flavour, delicate texture, and distinct taste like no other rice on the earth. Basmati rice is believed to have been cultivated in the Indian Subcontinent for centuries. We are proud to offer genuine Basmati Rice, grown in the foothills of Himalayas where the unique combination of soil, climatic conditions and rushing rivers nourish one-of-a-kind rice. The post cooking elongation of more than twice its original length, the aroma and its sweet taste has made basmati rice a delicacy. The promise of Ziyad has always been to bring you the true taste of tradition and authenticity. We assure and commit to this philosophy, confirming you that every grain of rice you'll get from our family will strengthen your belief that Ziyad is synonymous with authenticity. Ziyad Brand Extra Long Premium Indian Basmati Rice is rich in amino acids and other essential nutrients, including niacin, phosphorus, potassium, riboflavin and thiamine. www.ziyad.com. Product of India.